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Zwift is an online multiplayer cycling and running video game developed and published by Zwift Inc. Launched in 2014, Zwift allows users to virtually ride or run in a variety of virtual environments, compete with others, and join group rides or races. It combines real-world physics with virtual graphics to create an immersive training experience for athletes.Users connect their own stationary bike or smart trainer to the Zwift platform through Bluetooth or ANT+ technology, which allows the game to control the resistance on the bike based on the virtual terrain. This creates a realistic feeling of climbing hills, descending, or riding on flats within the virtual world.Zwift offers various virtual worlds to explore, including Watopia (a fictional island), Richmond (based on the UCI Road World Championships course), London (inspired by actual city landmarks), Innsbruck (based on the Austrian city's course of UCI Road World Championships), New York City (featuring iconic landmarks), Yorkshire (inspired by routes in England's county of Yorkshire), and others.Within these worlds, users can participate in structured workouts, join group rides with friends or strangers from around the world, take part in organized races, or just ride freely. The social aspect of Zwift allows users to communicate via text chat with other riders during their workouts.Zwift also includes a comprehensive training program that offers personalized plans and workouts designed by professional coaches to help users improve their fitness level and reach specific goals. Users can track their progress over time and analyze their performance data through integrated metrics provided by Zwift.Zwift is available for iOS, Android, Mac OS X, Windows PC platforms, as well as Apple TV. It requires a compatible smart trainer or power meter for cycling activities or a compatible treadmill for running activities. Users can subscribe to Zwift's monthly membership to access all features and content within the game.

The main products offered by Zwift include virtual cycling and running software for indoor training, compatible smart trainers, and a dedicated app for accessing the platform.