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Yelp is a popular online platform that allows users to write and read reviews about local businesses. It was founded in 2004 by Jeremy Stoppelman and Russel Simmons and has since become one of the largest review sites on the internet. The platform enables users to rate businesses, write detailed reviews, as well as share photos and videos of their experiences.Yelp covers a wide range of business categories, including restaurants, bars, hotels, spas, salons, local shops, and more. Users can search for businesses based on location or type of service and read community-generated reviews to help them make informed decisions about where to spend their money.In addition to user-generated content, Yelp also provides business information such as opening hours, contact details, menus (for restaurants), and directions. Business owners can claim their listing on Yelp's platform and interact with customers by responding to reviews, offering deals or promotions, and updating important information.Yelp has expanded its services over the years to include features like reservations and food delivery options. It is available in several countries around the world and has both a website and mobile app for easy access.The platform has not been without controversy; there have been instances of fake reviews or businesses manipulating their ratings. However, Yelp employs algorithms and moderators to detect and remove fraudulent content whenever possible.Overall, Yelp serves as a valuable resource for consumers looking for recommendations or information about local businesses while also providing business owners with a platform to reach potential customers.

Yelp's main products include online reviews and ratings for local businesses, a search and discovery platform, and advertising solutions for businesses to promote themselves.