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Woo is a dating app that aims to connect individuals based on their interests and lifestyle. It was launched in 2014 by Sumesh Menon and Ankit Nautiyal in India. Woo focuses on providing a platform where users can find meaningful matches rather than casual hookups.One of the key features of Woo is its comprehensive user profiles, which include detailed information about hobbies, interests, and life goals to help users gauge compatibility. It also offers a "QuestionCast" feature where users can interact with each other by asking and answering questions.Woo has an algorithm called the "Compatibility Score" that analyzes user profiles and interactions to provide personalized recommendations for potential matches. This helps users find individuals who truly align with their values and priorities.In addition to traditional dating features such as browsing profiles and sending messages, Woo hosts various events and creates offline communities for its users. This encourages real-life interactions and facilitates stronger connections.The app also places a strong emphasis on privacy and security. Users have control over who can view their profile, send them messages, or access their personal information. Woo also verifies phone numbers to ensure genuine profiles are created.Woo is available for both Android and iOS devices in multiple countries around the world. While it initially gained popularity in India, it has expanded its user base globally over the years.Overall, Woo aims to provide a platform that goes beyond superficial swiping culture by focusing on deeper connections based on shared interests, goals, and values.

Woo's main products include e-commerce solutions, themes, and plugins for WordPress websites.