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Whoop is a wearable device company that specializes in fitness and performance optimization. The company's flagship product is the Whoop Strap, a wrist-worn device that collects data on various physiological metrics such as heart rate, heart rate variability, sleep quality, and activity levels.The Whoop Strap is designed to provide individuals with insights into their overall health and well-being, as well as their physical performance during activities such as workouts or sports. The device syncs with a companion app where users can view and analyze their data in real-time to make more informed decisions about their training, recovery, and lifestyle choices.Whoop's technology utilizes a personalized algorithm to analyze individual data and provide users with personalized recommendations for optimizing their performance based on factors such as sleep quality, workout intensity, and recovery status. The device also has features such as a strain coach that helps users gauge the intensity of their workouts and a sleep coach that provides insights into sleep duration and quality.The company also offers a membership program called the Whoop Membership, which provides access to additional features and services such as monthly performance reports and coaching from experts in fitness and sports science.Overall, Whoop aims to help individuals understand their bodies better and optimize their performance through data-driven insights provided by its wearable devices.

Whoop's main products are fitness trackers and performance optimization tools.