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Wealthfront is a robo-advisor that provides automated investment services to individuals. It was founded in 2008 by Andy Rachleff and Dan Carroll with the goal of making investing accessible and affordable for everyone. The platform uses an algorithm to construct and manage investment portfolios based on individual needs, goals, and risk tolerance. Wealthfront primarily uses low-cost index funds to provide diversification and aims to optimize returns while minimizing fees and taxes.Wealthfront offers a range of investment options including retirement accounts (IRAs), taxable brokerage accounts, college savings plans (529s), as well as cash management services like high-interest savings accounts.One key feature of Wealthfront is its Path financial planning tool, which helps users plan for their financial goals by projecting different scenarios based on their current financial situation.Wealthfront also provides additional services like tax-loss harvesting, which helps minimize taxes by strategically selling investments at a loss to offset gains.Overall, Wealthfront aims to simplify investing by offering a convenient and automated platform that requires little effort from the user. It is popular among young professionals looking for a hands-off approach to investing at a low cost.

Investment management services, including automated portfolio management, tax-efficient investing, and financial planning tools.