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Velveeta is a brand of processed cheese product that was developed by a Canadian company called Kraft Foods. It was first introduced in 1928 and has since become a popular American food product known for its smooth, creamy texture and meltability.Velveeta is made from a combination of real cheese and other ingredients such as milk, whey protein concentrate, and emulsifiers. The manufacturing process involves heating and blending the ingredients to create a smooth cheese sauce that can be easily melted.One of the key features of Velveeta is its ability to melt smoothly without separating or becoming greasy. This makes it popular for use in recipes where melted cheese is desired, such as macaroni and cheese, nachos, and grilled sandwiches.Due to its processed nature, Velveeta has a longer shelf life than regular cheese and does not require refrigeration until it is opened. It comes in various forms including blocks, slices, shredded, or as a liquid cheese sauce.Although Velveeta has been criticized for being highly processed and containing artificial ingredients, it remains popular among consumers for its convenience and versatility in cooking. It is often used as an ingredient in comfort foods and party dip recipes.

Velveeta's main products are processed cheese spreads and dips.