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Tumblr is a microblogging and social networking website founded by David Karp in 2007. It allows users to post multimedia content and short-form blog posts, which can include text, photos, quotes, links, audio, and video. The platform has gained popularity for its user-friendly interface and the ability to easily customize blog themes.Tumblr emphasizes creative expression and has become a hub for various communities with diverse interests such as art, photography, fashion, fandoms, social justice activism, and much more. Users can follow other blogs they find interesting and interact with them through likes, reblogs (reposting content), comments, and direct messages.The site's dashboard allows users to create a personalized feed of content from the blogs they follow. Tumblr also offers various features like tagging posts for discovery by others with similar interests, enabling anonymous asks or questions to bloggers, and private messaging between users.In recent years, Tumblr has faced some controversies regarding its policies surrounding adult content and hate speech. In December 2018, the platform banned all explicit sexual content while allowing certain forms of nudity in artistic or educational contexts. This decision led to a decline in user engagement and the migration of some adult-oriented communities to other platforms.Despite these challenges, Tumblr remains popular among many creative individuals who appreciate its unique mix of personal expression and community interaction.

The main products of Tumblr are its blogging and social media platform, where users can create and customize their own blogs, share content, and interact with other users through comments and messages.