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The Ise Tokowakaya Online Store is a Japanese retailer of traditional crafts and regional products from Ise, Mie Prefecture. With an exquisite range of items deep-rooted in local culture, Ise Tokowakaya boasts with Ise Katagami stencil-dyed textiles; lacquerware; and ofuda talismans and omamori amulets from Ise Jingu (Grand Shrine) associated with sacred Shinto rites. The selection also includes local ceramic ware, washi paper products, and seasonal regional delicacies, such as Ise tea and traditional desserts. The store promotes conservation of heritage by collaborating with local artisans to sustain traditional methods with contemporary design. The products show a reflection of Ise´s spiritual legacy and crafts traditions, while complemented by detailed descriptions providing context in history and manufacturing process. The collection serves functional and decorative purposes appealing to lovers of Japanese traditional arts and cultural artifacts.