10% OFF Tock Discount Codes Apr 2025

Tock is a cloud-based platform that provides booking, reservation, and dining management solutions for the hospitality industry. It was founded in 2014 by Nick Kokonas and Brian Fitzpatrick and is based in Chicago, Illinois.Tock offers restaurants and other businesses in the hospitality industry an easy-to-use system for managing reservations, ticketing, waitlists, and online ordering. The platform allows customers to book tables or purchase tickets directly from the restaurant's website or mobile app, eliminating the need for third-party reservation platforms.One of Tock's unique features is its dynamic pricing model, which allows restaurants to offer variable pricing based on factors such as time slots or special events. This helps businesses maximize revenue by adjusting prices according to demand.Tock also provides tools for managing customer data, tracking table availability, sending automated confirmations and reminders to customers, and integrating with other systems such as point-of-sale (POS) systems.Since its launch, Tock has gained popularity among high-end restaurants and fine dining establishments worldwide. It has expanded its services beyond traditional restaurant reservations to include events management and online ordering capabilities.In 2020, Tock gained further recognition during the COVID-19 pandemic as many restaurants turned to online ordering and pickup/delivery options. The platform offered features such as contactless ordering and payment solutions to help businesses adapt to changing consumer behaviors.In March 2021, Tock was acquired by Squarespace Inc., a software company that provides website building tools for small businesses. The acquisition aimed to integrate Tock's booking capabilities into Squarespace's existing suite of e-commerce offerings.

Tock's main products are restaurant reservation and management software.