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Substack is a platform that allows writers and content creators to monetize their work through subscription-based newsletters. It was founded in 2017 by Hamish McKenzie and Chris Best. The platform provides tools for writers to easily create and distribute newsletters, as well as options for readers to subscribe to their favorite publications.Writers on Substack have the freedom to choose their own pricing model for subscriptions, with Substack taking a 10% commission on the revenue generated. The platform also offers various features like the ability to send emails, manage subscribers, and analyze performance metrics.One of Substack's key features is its emphasis on independence and direct relationships between writers and readers. This means that writers have full control over their content, can build a community of loyal subscribers, and do not necessarily need to rely on advertising or sponsorships.Substack has gained popularity among independent journalists, bloggers, podcasters, and other types of content creators who want more control over their work and income. It has been praised for providing a simple yet effective way for writers to monetize their expertise and build a sustainable career in media.However, Substack has also faced criticism for hosting controversial voices without proper editorial oversight. Some argue that this may perpetuate misinformation or harmful content. Despite these concerns, Substack continues to grow in popularity as an alternative publishing platform in the digital media landscape.

The main products of Substack are email newsletters and podcasting tools.