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Strava is a social fitness network that allows athletes to track and analyze their activities, connect with other athletes, and compete in challenges. It was founded in 2009 by Michael Horvath and Mark Gainey, and since then it has become one of the most popular fitness apps with millions of users worldwide.Strava's main feature is its ability to track various types of activities such as running, cycling, swimming, and many others using GPS. Users can record their workouts using a smartphone or compatible GPS device and then view detailed statistics such as distance, pace/speed, elevation gain, and calories burned.In addition to tracking individual workouts, Strava also encourages social interaction among its users. Athletes can follow each other to see each other's activities on their feed. They can give "kudos" to show appreciation for a fellow athlete's workout or leave comments to engage in conversations with others.Strava also offers various features to help athletes stay motivated and improve their performance. There are challenges that users can join to set goals and compete against others. Users can also create segments, which are specific portions of a route that can be raced against oneself or others for an added competitive element.Furthermore, Strava provides detailed analysis tools where athletes can review their performances over time. They can track personal records (PRs), set specific training goals, analyze training intensity using heart rate data (if available), and compare themselves with other athletes through leaderboards.To enhance the overall experience for its users, Strava offers a premium subscription called Strava Summit that unlocks additional features such as personalized training plans created by professional coaches, advanced analytics tools, safety features like beacon for real-time location sharing during activities, exclusive discounts on partner products/services, etc.Overall, Strava provides a platform for athletes of all levels to connect with like-minded individuals while tracking their progress and improving their performance in various sports activities.

Strava's main products include its mobile app and website, which offer features such as tracking and analyzing athletic activities, connecting with other athletes, and participating in challenges.