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Sevdah is a traditional music genre and style from Bosnia and Herzegovina. It originated during the Ottoman Empire and has its roots in the rich cultural heritage of the Balkans. Sevdah is often characterized by melancholic and passionate melodies, accompanied by soulful singing. The lyrics usually revolve around themes of love, longing, and heartbreak. Sevdah has remained popular throughout the years and continues to be appreciated both in Bosnia and Herzegovina and among music enthusiasts worldwide. It serves as a reflection of the region's complex history, cultural diversity, and emotional depth. Overall, sevdah is an important part of Bosnia and Herzegovina's musical identity, representing its unique blend of influences from various historical periods.

Sevdalie main products include traditional music and dance performances, cultural events and festivals, as well as merchandise such as CDs, DVDs, and clothing related to Sevdah music.