20% OFF Sela RU CPS Promo Codes & Discounts Apr 2025

Sela is one of the leading fashion retailers in Russia specializing in affordable and fashionable clothing and accessories for children, teenagers, and young adults. Founded in the early 1990s, the brand has grown to become one of Russia's top retail chains, with numerous stores across the nation and a strong online presence. The collections include casual outfits, seasonal wears, school uniforms, sportswear, and footwear, with emphasis on bright designs, comfort, and low pricing. The target consumer is usually those on a budget but still trendy, and Sela often collaborates with celebrities and pops culture themes. The fast fashion cycle is stressed, with inventory changes every few weeks to echo the latest styles. Environmental concerns are also addressed, as Sela engages in sustainability programs like recycling. The distribution network includes malls, high-street locations, and e-commerce platforms throughout urban and regional markets, catering to a large demographic segment.