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"Rules of the Alpha Male" is a self-help site that helps guys build their confidence, leadership skills, and social skills for greater attractiveness and social impact. The program does not endorse manipulative tricks and shallow strategies but encourages building charisma and creating many real connections with women through natural and authentic means. The content often deals with mindset, communication techniques, body language, and emotional intelligence backed by principles of psychology and social dynamics. It defines itself as a holistic personal growth system by encouraging users to work on self-respect, assertiveness, interpersonal relations, and purpose in life with a defined ethical framework. The content routinely includes practical tips, examples from real life, and exercises intended to help improve dating success and social confidence.