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Referral marketing is a strategy where businesses encourage their existing customers to recommend their products or services to others. It relies on the concept that people are more likely to trust recommendations from friends, family, or acquaintances than traditional advertising.The process generally involves providing incentives, such as discounts or rewards, to customers who refer new customers. This can be done through various channels like word-of-mouth, social media, or referral programs.Referral marketing can be highly effective as it leverages the power of personal connections and taps into the natural inclination of humans to share good experiences. It helps businesses expand their customer base while also building brand loyalty and trust.Overall, referral marketing has proven to be a cost-effective way for businesses to acquire new customers and generate positive publicity through organic, genuine recommendations from satisfied customers.

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