25% OFF Rakuten TW Promo Codes & Discounts Apr 2025

Rakuten Taiwan, subsidiary of the Japan-based Rakuten Group, stands tall as the largest e-commerce and digital services platform in Taiwan. It was set up to serve the local market with a diversified marketplace connecting buyers to a variety of sellers ranging across electronics, fashion, home goods, beauty products and groceries. The platform leverages Rakuten's global competence in technology and customer loyalty programs, including the famed Rakuten Points rewards program that enables users to earn and redeem points across partnered services. In addition to operating as a distributor of digital content such as e-books and streaming, Rakuten TW emphasizes secure payment options and flexible logistics via partnerships with local delivery networks. The company also aids small and medium-sized companies with tools for online store management and marketing. Aligned with Rakuten's ecosystem, it connects Taiwan's market to international trends, whilst remaining community-minded in its shopping experiences and personalized engagement with customers.