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Qualtrics is a cloud-based software platform that provides survey and research tools for businesses and academic institutions. It allows users to create, design, distribute, and analyze surveys, polls, and other research projects. The platform offers a range of features including customizable survey templates, advanced question types, distribution options (such as email invitations or website embedding), real-time results tracking, data analysis tools, and reporting capabilities. It also provides options for creating mobile-friendly surveys and collecting feedback through various channels like social media.Qualtrics is known for its user-friendly interface that requires no coding skills to create professional-looking surveys. It can be used for a wide range of research purposes including market research, customer satisfaction surveys, employee engagement surveys, academic research studies, and more.The software also offers integrations with other platforms like Salesforce and Tableau to enable seamless data syncing and visualization. Qualtrics provides enterprise-level security measures to protect sensitive data collected through its platform.Overall, Qualtrics is a comprehensive survey tool that helps businesses and researchers gather actionable insights from their target audiences efficiently.

Qualtrics' main products include their Experience Management (XM) Platform, which offers a range of solutions for customer experience, employee experience, product experience, and brand experience. They also provide tools for market research, ad testing, and online surveying.