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Pro Football Focus (PFF) is a sports analytics company that focuses on the evaluation and analysis of American football players and teams. It was founded in 2006 by neuroscientist Dr. Michael Nielson and his brother Andrew Nielson. PFF uses a combination of data tracking, video analysis, and statistical modeling to provide detailed insights and performance metrics for every player on the field. They grade individual player performances on every play, taking into account factors such as positioning, execution of assignments, and impact in their respective positions.Some of the key metrics used by PFF include grades for each player's overall performance, pass blocking efficiency, run stopping ability, coverage skills, tackling efficiency, and more. These grades help teams, media outlets, and fans gain a deeper understanding of player performances beyond traditional statistics like touchdowns or passing yards.PFF also provides advanced statistics such as quarterback accuracy under pressure, receiver separation at the point of catch, pressure rate for defensive linemen, among others. These statistics can be used to identify strengths and weaknesses of players or teams.In addition to their player grading system and advanced statistics products (e.g., PFF Elite), PFF offers various subscription-based services for NFL fans including draft guides, fantasy football tools, betting insights, podcasts, newsletters, and more.PFF's data-driven approach has gained popularity among NFL teams who use their analysis to inform scouting decisions during the draft process or evaluate potential free agent signings. Additionally, media outlets often refer to PFF's grades when discussing players or matchups.However, it is worth noting that PFF's methodology has faced some criticism over the years for being subjective at times or lacking context in certain evaluations. Nonetheless, Pro Football Focus remains one of the leading providers of comprehensive football analytics in the industry today.

The main products of Pro Football Focus are advanced analytics, player rankings, and performance evaluations for the sport of football.