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One Less is an environmental campaign that encourages people to reduce their use of single-use plastic bottles. The campaign was launched in 2016 by the organization City to Sea in the United Kingdom.The aim of One Less is to raise awareness about the detrimental impact of plastic bottle waste on the environment, particularly on marine ecosystems. It promotes a behavior change by encouraging individuals, businesses, and institutions to switch from single-use plastic bottles to reusable alternatives.The campaign emphasizes the importance of reducing waste at its source and highlights the benefits of using refillable bottles. It also advocates for improved access to water refill stations across cities, making it easier for people to refill their bottles on the go.One Less engages with various stakeholders, including businesses, policymakers, and consumers, to drive change at multiple levels. The campaign partners with organizations and initiatives that support its mission, such as Refill (a water bottle refill network) and Thames21 (a waterways cleanup group).Through education and collaboration, One Less aims to inspire a shift in cultural norms around single-use plastic consumption. By encouraging people to make small changes in their daily routines, the campaign believes that together we can make a big difference in reducing plastic waste.

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