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Nu Skin is a multi-level marketing company that offers various beauty and wellness products. It was founded in 1984 by Blake Roney, Sandie Tillotson, and Steve Lund in Provo, Utah. The company operates in more than 50 countries worldwide and has a strong presence in the skincare industry.Nu Skin primarily focuses on anti-aging skincare products, which include moisturizers, serums, cleansers, and masks. The company emphasizes the use of innovative ingredients and technologies to deliver effective results. Nu Skin's flagship product line is called ageLOC, which aims to target the signs of aging at their source.Aside from skincare, Nu Skin also offers nutritional supplements, hair care products, weight management systems, and personal care items. The company promotes a holistic approach to beauty and wellness by emphasizing the importance of both internal and external factors for overall health.In addition to its product offerings, Nu Skin operates on a multi-level marketing model. This means that individuals can become independent distributors of Nu Skin products to earn income through direct sales and recruitment of new distributors. Distributors have the opportunity to build their own business within the Nu Skin network by selling products and building a team.Over the years, Nu Skin has faced scrutiny and legal challenges regarding its business practices in different countries. Some critics have accused the company of operating as a pyramid scheme due to its emphasis on recruitment rather than product sales. However, Nu Skin has maintained its legality by adhering to regulations set by various government authorities.Despite controversies, Nu Skin remains one of the leading companies in the beauty industry with a loyal customer base and a large network of independent distributors.

Nu Skin's main products include skincare, personal care, and wellness products.