Mattel Coupon Codes & Discounts May 2025 - 40% OFF

Mattel, Inc. is an American multinational toy manufacturing company headquartered in El Segundo, California. It is one of the largest toy makers in the world and has a diverse portfolio of brands that include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and many more.Founded in 1945 by Harold Matson and Elliot Handler, Mattel initially focused on making picture frames before moving into doll production. In 1959, they introduced Barbie, which quickly became one of the most iconic dolls worldwide. Since then, Barbie has become a cultural phenomenon and a flagship brand for Mattel.Over the years, Mattel has expanded its product range through acquisitions and partnerships. They have diversified their offerings to include action figures, vehicles, games, electronic toys, puzzles, and other play products.Mattel operates globally with offices and manufacturing facilities in various countries. The company sells its products through various retail channels such as department stores, toy stores, mass merchandisers as well as online platforms.In recent years, Mattel has faced some challenges due to changing consumer preferences and increased competition from digital entertainment options. However, they continue to innovate with new product lines and collaborations to stay relevant in the ever-evolving toy industry.Mattel places significant importance on corporate social responsibility initiatives. They have implemented sustainability goals for reducing their environmental impact and are committed to promoting diversity and inclusion within their workforce.Overall, Mattel is known for its iconic brands that have been cherished by generations of children worldwide. They continue to create new play experiences while also adapting to the changing landscape of the toy industry.

Mattel's main products include toys, games, and entertainment products.