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Mass nutrition refers to the aspect of nutrition that focuses on providing the body with an adequate amount of nutrients, particularly in relation to muscle growth and weight gain. It involves consuming a surplus of calories and balancing macronutrients such as protein, carbohydrates, and fats to support muscle building and overall mass gain. This type of nutrition is commonly followed by individuals who engage in resistance training or bodybuilding. It typically includes a higher intake of protein to support muscle repair and growth, along with a sufficient amount of carbohydrates for energy. Additionally, mass nutrition may involve the use of supplements such as protein shakes or weight gainers to meet the increased nutrient demands. Overall, mass nutrition aims to optimize nutrient intake for maximizing muscle growth and weight gain while minimizing fat gain.

Mass Nutrition's main products include supplements for pre-workout, post-workout, protein powder, creatine, BCAAs, and multivitamins.