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Lidl is a German discount supermarket chain that operates stores in various countries across Europe and the United States. It is part of the Schwarz Group, one of the largest retail groups in Europe. Lidl offers a wide range of products, including groceries, household items, electronics, clothing, and more at affordable prices.The company was founded in 1930 by Josef Schwarz in Germany and initially focused on wholesale food distribution. It was later repositioned as a discount retailer in the 1970s and expanded rapidly across Europe. Lidl entered the US market in 2017 with its first store opening in Virginia.Lidl stores are known for their efficient and no-frills approach to shopping. The stores have a simple layout with limited product selection compared to traditional supermarkets, allowing for lower operational costs. Lidl emphasizes quality products at competitive prices through its private label brands.The company prides itself on its commitment to sustainability and responsible business practices. Lidl aims to minimize waste, reduce energy consumption, and promote ethical sourcing of its products.Lidl has gained popularity due to its affordable prices and has been recognized for providing a budget-friendly alternative to other supermarkets. As of 2021, it operates over 12,000 stores across Europe and the United States.

Lidl's main products include groceries, fresh produce, household items, bakery goods, and other everyday essentials.