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Kickstarter is a crowdfunding platform that allows creators to raise funds for their projects and ideas. It was founded in 2009 by Perry Chen, Yancey Strickler, and Charles Adler.The platform operates on an all-or-nothing funding model, meaning that projects must reach their funding goals within a specified period of time or else no money is exchanged. This model helps to mitigate risk for both creators and backers.Creators start a project campaign by setting a funding goal and creating a compelling presentation with details about their idea, plans, and rewards for backers. They also set a campaign duration, typically between 30-60 days.Backers can then pledge money to support these projects in exchange for rewards or incentives offered by the creators. These rewards can vary depending on the project and may include early access to the product, limited-edition merchandise, or special experiences related to the project.Kickstarter has funded thousands of creative projects across various categories such as art, film, music, technology, fashion, and more. It has become a popular platform for independent artists, entrepreneurs, and innovators to bring their ideas to life with the help of a supportive community.Since its inception, Kickstarter has helped launch numerous successful projects including the Pebble smartwatch, Oculus Rift virtual reality headset (later acquired by Facebook), and many acclaimed films like "Blue Ruin" and "Kung Fury."However, it's important to note that Kickstarter does not guarantee successful delivery of promised rewards or completion of projects. Backers should be aware that they are taking risks when pledging funds to support campaigns.Overall, Kickstarter provides a platform where creators can showcase their ideas while allowing backers to participate in bringing these ideas into reality through financial support.

Kickstarter's main products are a platform and a community for creators to launch and fund their creative projects.