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Juul is a popular e-cigarette company that was founded in 2015 by James Monsees and Adam Bowen. The company quickly gained popularity for its sleek and discreet vaping device, which resembles a USB flash drive. Juul's success has been attributed to its marketing strategies targeting young adults, as well as the product's high nicotine content and smooth vaping experience.Juul devices work by heating up a liquid cartridge containing nicotine, flavorings, and other chemicals to create an aerosol that can be inhaled. The company initially marketed their product as a safer alternative to traditional cigarettes for adult smokers looking to quit or reduce their smoking habit. However, Juul has faced criticism for allegedly contributing to the rise of nicotine addiction among young people who had never smoked before.In response to concerns about underage use, Juul implemented stricter age verification measures for online sales and stopped selling flavored pods in retail stores. However, critics argue that these measures may not be enough to curb youth vaping rates.In recent years, Juul has faced numerous regulatory challenges from governments around the world due to concerns about its impact on public health. Some jurisdictions have banned or restricted the sale of flavored e-cigarettes altogether, while others have imposed stricter regulations on advertising and sales practices.Overall, Juul has had a significant impact on the e-cigarette market and has become both popular among adult smokers seeking an alternative to traditional cigarettes and controversial due to its potential appeal to underage users.

Juul's main product is their e-cigarette device, which is sleek and compact, resembling a USB flash drive.