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About Huge Conversions Even With Cold Traffic In Lockdow

From an initial web search, here's a brief summary of what is known about the brand:

Jockey Jewels is an e-commerce brand focusing on trendy jewelry at an affordable price and is thus directed toward the young adult market looking for trendy accessories. During the COVID-19 pandemic, the brand came into the limelight since it managed to achieve good conversion rates owing to targeted social media campaigns, more notably on Facebook and Instagram. The products they offer are based on minimalistic designs, concentrating particularly on sterling silver and gold-plated pieces, which include necklaces, bracelets, and earrings designed for easy and casual daily wearing. Marketing looks to adopt a strong visual storytelling angle and micro-influencer collaborations, with content often showing the jewelry styled against urban streetwear contexts. The brand performs data analysis for ad optimization geared toward effectively engaging with "cold audiences," especially during the lockdown period when online shopping witnessed an increased tempo. Product descriptions underline fast delivery and budget pricing - $15-$50 - keeping the items in the category of fashion impulse purchasing rather than luxury goods. Clean and modern aesthetic style was chosen for the packaging and branding, with eco-friendly claims made about recyclable materials.

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