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The Jacksonville Jaguars are a professional football team based in Jacksonville, Florida. They are a member of the National Football League (NFL) and compete in the AFC South division.The team was founded in 1993 as an expansion team and began playing in the NFL in 1995. The Jaguars have had varying levels of success throughout their existence. They made their first playoff appearance in 1996 and went on to make the playoffs four more times between 1997 and 2007. Their most successful season came in 1999 when they reached the AFC Championship game but ultimately fell short of making it to the Super Bowl.In recent years, the Jaguars have struggled to find consistent success on the field. They have had several coaching changes and rebuilding periods, including a change of ownership in 2011 when Shahid Khan purchased the team.The team's colors are black, teal, and gold, and their mascot is named Jaxson de Ville. The Jaguars play their home games at TIAA Bank Field, which has a seating capacity of over 67,000 fans.Despite their struggles on the field, the Jaguars have a passionate fan base known as "Duval," named after Duval County where Jacksonville is located. The team has a strong following throughout Northeast Florida and is known for its unique game day traditions such as "Duuuval" chants.Looking ahead, the Jaguars are hoping to build upon recent draft picks and free-agent signings to improve their performance on the field and compete for championships in the future.

The main product of the Jacksonville Jaguars is professional American football entertainment.