Innovative Concepts in Entertainment, Inc. Discount Codes Apr 2025 - 20% OFF

Innovative Concepts in Entertainment, Inc. (ICE) is a premier designer and manufacturer of interactive entertainment solutions to the amusement, hospitality, and leisure industries. Founded in 1990 and headquartered in Buffalo, New York, ICE specializes in the design and manufacture of state-of-the-art arcade games, redemption systems, virtual reality attractions, and motion simulator attractions. Engineered by ICE to enhance guest engagement using the latest technology, participatory gameplay, and stunning aesthetics, these products derive their impact from immersion. Their catalogue features award-winning titles like **HyperPitch**, **Down the Clown**, and **Speed of Light**, which incorporate skill-based elements with modern looks. The company is also involved in developing original content and proprietary software as an adaptation to the changing global market trends. ICE caters to a broad clientele ranging from family entertainment centers, theme parks, casinos, and retail venues worldwide, offering scalable solutions that are effective in driving revenues and repeat visits. The emphasis at ICE is thus on creating experiences that are memorable to a variety of audiences and that are durable, easy to use, and have gameplay that adapts. The engineering team at ICE integrates advanced hardware with creative storytelling to ensure its products remain competitive in the increasingly dynamic entertainment landscape. The certification obtained is ISO 9001, denoting the ability of the company towards quality management with continuous innovations.