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Homeplus Online Mart is one of the major e-commerce platforms in South Korea and belongs to Homeplus, a major retail chain set up in 1999 by a joint venture between Tesco and Samsung. Acquired by MBK Partners in 2015, Homeplus is now focused on providing an all-around online grocery and home shopping experience. The online portal sells a spectrum of products ranging from fresh products and pantry food stuff to beverages, personal care items, home essentials, electronics, and seasonal products. The shopping experience is made convenient with options such as same-day or next-day delivery, subscription-based recurring orders, and a simple mobile application to manage orders. Homeplus also perfectly intermingles online services with its nationwide offline store network enabling seamless click-and-collect. Competitive prices, promos, and a customer loyalty program offering discounts and personalized deals describe Homeplus pricing strategy. Also, the company is efficient in order fulfillment due to advanced logistics and inventory systems, quality control particularly with respect to perishables. Homeplus Online Mart provides convenience to urban households and busy consumers with time-saving shopping solutions for regular needs.