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Gucci is an Italian luxury fashion brand founded by Guccio Gucci in Florence in 1921. It is known for its high-quality products, particularly in the areas of fashion and accessories, including clothing, handbags, shoes, and jewelry. Gucci has gained global recognition for its iconic GG logo and designs that combine traditional craftsmanship with contemporary style. The brand's distinctive aesthetic often includes bold patterns, vibrant colors, and luxurious materials.Over the years, Gucci has expanded its product range to include fragrances, eyewear, watches, home decor items, and even a children's line. It has also collaborated with various artists and designers to create limited edition collections.The brand has experienced both ups and downs throughout its history but underwent a significant transformation under the creative direction of Alessandro Michele since 2015. Michele brought a more eclectic and unconventional approach to Gucci's designs, which resonated well with younger audiences.Gucci has a strong presence worldwide with numerous flagship stores in major cities like Milan, Tokyo, New York City, Paris, and London. It also operates an e-commerce platform that allows customers to shop online.In recent years, Gucci has focused on sustainability initiatives such as reducing waste in its supply chain and supporting social causes through campaigns like "Chime for Change." The brand continues to be sought after by fashion enthusiasts around the world for its blend of luxury and modernity.

Gucci's main products include luxury clothing, accessories such as handbags and shoes, as well as fragrances and watches.