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goHenry UK is a fintech company established to develop financial education and prepaid debit cards for children and teenagers between 6 and 18 years old. Founded in London in 2012, the digital channel allows parents to control an allowance for a child, set up limits on the spending, and supervise real-time transactions through a mobile app. A personalized debit card can then be delivered to children from either Visa or MasterCard and linked to an account that allows the parent to control the account for teaching children to manage money responsibly while learning through doing. It includes an automated way of giving an allowance every week, then earning money on chores done, saving goals, and spending alerts. Therefore, parents are able to monitor and also freeze cards at any time by blocking them from certain merchant categories. GoHenry acts under an e-money license granted by the UK Financial Conduct Authority (FCA) whereby the money is kept in a segregated account. goHenry is in two continents, England, and America, providing financial tools, teaching resources, and interactive quizzes with money management hints directed toward the younger audience. Subscription plans start from monthly charge, with a tiered plan available for families.