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Gaucho is a term used to describe a cowboy or horseman from the South American region of the Pampas, which includes Argentina, Uruguay, and southern Brazil. The term specifically refers to those who work with cattle in these areas.Gaucho culture emerged in the 18th and 19th centuries as European settlers arrived in South America and began farming cattle. The gauchos played a crucial role in herding livestock, working on ranches called estancias. They became skilled horse riders and developed their own unique style of horsemanship.Gauchos traditionally wore distinctive clothing, including wide-brimmed hats called boinas, ponchos (a type of blanket), baggy trousers called bombachas, and high leather boots known as botas de potro.In addition to their work with cattle, gauchos also became known for their prowess with the guitar and their love for traditional folk music. They would often gather around campfires playing music and singing songs that reflected their way of life.The gaucho lifestyle declined in the late 19th century due to changes in land ownership and modernization of agriculture. However, gauchos continue to be an important cultural symbol in Argentina especially. Today, they are often associated with Argentine national identity and are celebrated during festivals such as Día del Gaucho (Day of the Gaucho) on November 10th.Overall, gauchos represent an important aspect of South American history and culture as skilled horsemen who worked with cattle on the vast grasslands of the Pampas region.

The main products of Gaucho are high-quality leather goods and accessories.