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Gallup is an American analytics and consulting company known for its public opinion polls. It was founded in 1935 by George Gallup and is based in Washington, D.C. Gallup conducts research across a wide range of fields, including politics, economics, education, health, and well-being.The company became famous for its accurate prediction of the outcome of the 1936 U.S. presidential election, using a new sampling method called quota sampling. Since then, Gallup has conducted numerous polls and surveys on various topics to provide insights into public opinion.Gallup's polling methods have evolved over the years, utilizing telephone interviews, face-to-face interviews, and increasingly online surveys. The company uses a random selection process to ensure representative samples for their research.In addition to public opinion polling, Gallup provides consulting services to businesses and organizations around the world. They offer expertise in areas such as employee engagement, customer engagement, talent management, leadership development, and well-being initiatives.Gallup's mission is to provide analysis and advice based on data-driven insights to help leaders make informed decisions. They aim to understand what people think and feel about important issues in order to improve outcomes for individuals and organizations.

Gallup's main products include public opinion polls, employee engagement surveys, and management consulting services.