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The platform aims to educate users about website flipping, which means the purchasing, optimizing, and reselling of websites for gain. The platform contains resources, guides, and strategies designed to help users identify underperforming websites, improve their value (in terms of things like traffic and revenue), and sell them at a profit. Core topics include niche selection, valuation metrics, traffic generation, monetization techniques, and negotiating strategies. The program emphasizes finding opportunities through online marketplaces and auctions while offering insights into operation streamlining for scalability. It emphasizes a low-cost entry model, with training materials and tools targeted at beginners and intermediate investors. The business model will work in an affiliate arrangement whereby users can earn commissions by promoting related services. Additional assistance includes case studies, templates, and troubleshooting access to the community.