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About Face is a facial recognition technology developed by MasterCard. It allows customers to make secure and convenient payments by scanning their face for authentication instead of using traditional methods like passwords or PINs. This technology uses unique identifiers from facial features to verify the user's identity, providing a seamless and efficient payment experience. It offers enhanced security as facial biometrics are difficult to replicate or steal compared to traditional authentication methods. Additionally, it eliminates the need for customers to carry physical cards or remember passwords, making transactions more convenient. Overall, About Face by MasterCard revolutionizes the payment industry by leveraging cutting-edge technology for improved security and user experience.

Face Master's main products include facial cleansers, moisturizers, serums, and masks.