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Eostre, sometimes spelled as Ostara, is a Germanic goddess of spring and fertility. She is associated with the celebration of the spring equinox, which falls around March 21st. Eostre represents new beginnings, growth, and rebirth.The name Eostre is derived from the Old English word "ēastre," which means "east." This is because the spring equinox marks the point where the sun rises directly in the east and brings longer days and warmer weather.Eostre is often depicted as a young goddess surrounded by flowers or with a hare by her side. Hares are associated with fertility due to their rapid breeding habits during springtime. Some myths also attribute Eostre with transforming a bird into a hare, which is believed to be why Easter eggs are associated with her.Although Eostre's worship was prevalent among Germanic tribes in pre-Christian times, there are limited historical records about her specific practices or rituals. However, she has gained popularity in modern pagan and Wiccan traditions as a symbol of spring's arrival and fertility.The name Eostre also gave rise to the term "Easter." When Christianity spread across Europe, missionaries integrated pagan festivals into Christian celebrations to make conversion more appealing. The celebration of Jesus Christ's resurrection was timed to coincide with Eostre's festival, hence why Easter falls near the time of the spring equinox.Overall, Eostre is an ancient Germanic goddess associated with springtime and fertility. She represents rebirth and growth in nature during this time of year.

Eostre's main products include holiday decorations, such as colorful Easter eggs, bunny figurines, and spring-themed home decor items.