50% OFF CUUP Discount Codes Apr 2025

CUUP is a direct-to-consumer lingerie brand that focuses on creating bras for all shapes and sizes. The brand was founded in 2018 by Abby Morgan and Lauren Cohan, who wanted to disrupt the traditional lingerie industry and offer a more inclusive range of sizes and styles.CUUP offers bras in sizes ranging from A to H, with band sizes from 30 to 38. They prioritize fit and comfort, using high-quality materials and thoughtful design details to create bras that support and enhance natural shapes. The brand's bras are wireless or have minimal underwire for a more comfortable fit.In addition to their core collection of everyday bras, CUUP also offers other lingerie pieces such as underwear, bodysuits, and sleepwear. They focus on using sustainable materials like recycled mesh and organic cotton whenever possible.CUUP has gained a loyal following for its commitment to inclusivity, body positivity, and modern design. They aim to empower women by providing comfortable and stylish lingerie options that celebrate their unique shapes.

CUUP's main products are bras and underwear.