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A cult is a group or organization that has strong, often fanatical devotion to a particular belief system, leader, or ideology. Cults typically have distinct characteristics such as controlling behavior, isolation from outside influences, and manipulation tactics to gain and retain followers. They often exploit people's vulnerabilities and use them for their own benefit. Cult members usually exhibit unwavering loyalty to the leader and are willing to sacrifice their own beliefs, values, and sometimes even their lives for the sake of the group. Cults can have a negative impact on individuals' mental and emotional well-being as well as on their relationships with friends and family. It is important to be aware of the signs of cult-like behavior and to protect oneself from falling victim to such groups.

Some examples of cult main products are Apple's iPhone, Coca-Cola, Nike's Air Jordan sneakers, and Starbucks' Pumpkin Spice Latte.