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Creative Artists Agency (CAA) is a talent and sports agency based in Los Angeles, California. It was founded in 1975 by five agents from the William Morris Agency. CAA represents a wide range of clients including actors, directors, musicians, athletes, and other entertainment professionals.The agency's primary focus is on talent representation, negotiating contracts and deals for its clients in areas such as film, television, music, literature, and digital media. CAA also provides services in areas like branding, marketing, licensing, corporate consulting, and event planning.CAA has a strong presence in the entertainment industry and represents some of the biggest names in Hollywood including actors such as Brad Pitt, Tom Cruise, Jennifer Lawrence; directors like Steven Spielberg and Martin Scorsese; musicians like Beyoncé and Justin Bieber; athletes such as Cristiano Ronaldo and Serena Williams; and many more.In addition to its talent representation division, CAA also operates various other divisions within its company. These include CAA Sports which focuses on representing professional athletes; CAA Foundation which is dedicated to philanthropy and social impact initiatives; CAA Ventures which invests in emerging technology companies; and many others.Over the years, Creative Artists Agency has played a significant role in shaping the entertainment industry through its innovative approach to talent representation and involvement in various aspects of media and entertainment. It continues to be one of the leading agencies globally with influence across multiple sectors of the industry.

The main products of Creative Artists Agency include talent representation, film and television packaging, brand marketing, and sports consulting.