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ClickFunnels is a popular online software platform that helps businesses create sales funnels. Created by Russell Brunson in 2014, ClickFunnels allows users to easily build landing pages, sales pages, and complete sales funnels without the need for technical expertise.The main goal of ClickFunnels is to help businesses generate leads and drive sales by guiding potential customers through a series of steps, from an initial advertisement or landing page to a final purchase. It provides a wide range of customizable templates and tools that allow users to create highly optimized and conversion-focused marketing funnels.With ClickFunnels, users can create opt-in forms, order forms, upsells/downsells, membership areas, and more. It supports integration with third-party email marketing services, payment gateways, and other tools to streamline the sales process.Additionally, ClickFunnels offers features like A/B testing for optimizing conversion rates and tracking analytics to measure the performance of marketing campaigns.Overall, ClickFunnels is designed to simplify the process of building effective sales funnels for businesses of all sizes. It aims to help entrepreneurs and marketers save time and resources by providing an all-in-one solution for creating high-converting marketing campaigns.

The main products of ClickFunnels are sales funnels and landing pages.