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Captured marketing refers to a strategy where a company targets a specific group of consumers, often referred to as a "captured audience," who have already demonstrated an interest in or affinity for the company's products or services. This can be done through various means such as loyalty programs, email marketing campaigns, personalized advertising, and targeted promotions. By focusing on this captured audience, companies can increase brand loyalty, drive repeat purchases, and generate higher customer lifetime value. Additionally, captured marketing allows for more efficient use of advertising budgets by targeting individuals who are more likely to convert into customers. Overall, captured marketing aims to optimize marketing efforts by focusing on a pre-qualified consumer base with higher conversion rates and better return on investment.

The main products captured in marketing are the ones that have successfully gained the attention and interest of consumers, resulting in increased sales and customer loyalty.