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Bitly is a URL shortening service that allows users to shorten, share, and track links. It was founded in 2008 and has become one of the most popular link shorteners on the internet. Bitly provides users with the ability to create shortened URLs using their own custom domain or using the bit.ly domain.In addition to shortening URLs, Bitly also offers analytics and tracking tools. Users can see how many clicks their shortened links receive, as well as information about where those clicks are coming from geographically. This data can be useful for marketers and social media managers who want to understand how their content is performing and where their audience is located.Bitly also provides features like link customization, which allows users to create branded short links that match their brand or campaign. This can help increase brand recognition and trust among users.Overall, Bitly is a powerful tool for managing and tracking links, making it easier for users to share content efficiently while gaining valuable insights into link performance.

Bitly's main products include link shortening services, link management tools, and analytics solutions.