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Bia is a term that can refer to different things depending on the context.In Greek mythology, Bia was one of the children of the Titans Pallas and Styx. She was the personification of force and raw energy. Bia, along with her siblings Nike, Zelos, and Kratos, were known as the four attendants of Zeus who upheld divine order and justice.In modern contexts, Bia may also refer to BIA/Kelsey (formerly The Kelsey Group), a research and consulting firm specializing in local media advertising and marketing. They provide insights and analysis on trends in local commerce, digital advertising, mobile technology, social media, and more.Additionally, "BIA" may stand for "Basic Input/Output System," which refers to the firmware that initializes hardware during the boot process of a computer system. This firmware allows communication between various components of the computer system before the operating system takes over control.It is important to specify the specific context when referring to "Bia" as it can have different meanings in various fields.

The main products of bia include smartphones, tablets, and smart home devices.