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"Avatar" is a science fiction film directed by James Cameron. The movie is set in the mid-22nd century on the fictional planet of Pandora, where humans are mining a valuable mineral. To communicate with the indigenous species called the Na'vi, humans use genetically engineered bodies known as avatars. These avatars are controlled by human operators who are connected to them through a neural link. The story follows a paraplegic former Marine named Jake Sully, who becomes an avatar operator and finds himself torn between his loyalty to the human mission and his growing love for the Na'vi people and their way of life. "Avatar" was praised for its groundbreaking visual effects and immersive 3D experience when it was released in 2009.

The main products of Avatar include movies, TV shows, merchandise, and theme park attractions.