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Addict Him To You is a relationship website designed to assist people in developing emotional bonds or fostering attraction that lasts in a romantic partnership. It presents techniques and advice centered on people's understanding of relationship dynamics, communication, and psychology as influencing streams of relationship behavior. The topics it addresses contain common problems in modern-day dating while encouraging self-growth and behavior change toward increasing the degree of compatibility between the partners. The material is made available online in the form of structured guides, action tips, etc., mainly aimed at instilling confidence, developing emotional intelligence, and skills to build a real connection. Mostly working towards enriching existing relationships, it also emphasizes some of the basics of attraction and partnership maintenance. The approach used integrates some of the principles of contemporary relationship psychology with tools of actionable application, thus making itself a resource for personal development in the context of romance.