Abercrombie & Fitch Promo Codes Apr 2025 - 40% OFF

Abercrombie & Fitch is an American multinational retailer that focuses on casual wear for consumers aged 18 to 24. The company was founded in 1892 by David T. Abercrombie and Ezra Fitch as an outdoor sporting goods store in Manhattan, New York.Initially catering to outdoor enthusiasts, Abercrombie & Fitch shifted its focus to the young adult market and rebranded itself as a trendy fashion retailer in the late 1990s and early 2000s. The brand became known for its stylish and preppy clothing, often featuring its iconic moose logo.Abercrombie & Fitch operates through various brands, including Abercrombie Kids, Hollister Co., Gilly Hicks, and Abercrombie & Fitch itself. It sells a range of apparel, accessories, and personal care products through its brick-and-mortar stores as well as online platforms.The company has faced criticism over the years for its controversial marketing strategies, which involved using highly sexualized imagery and exclusionary practices such as not offering plus-size clothing options. However, it has made efforts to revamp its image by toning down its marketing campaigns and expanding size offerings.In recent years, Abercrombie & Fitch has focused on improving its e-commerce capabilities and expanding internationally. It has also embraced more inclusive messaging and diversified its product offerings to appeal to a wider customer base.Despite facing challenges in a highly competitive retail market, Abercrombie & Fitch continues to be recognized as a prominent fashion brand known for its casual-preppy aesthetic.

Abercrombie & Fitch's main products are clothing and accessories.