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78shops is an online retail platform dealing with a variety of consumer goods in different categories ranging from electronics, household items, fashion accessories, and lifestyle products. The company mainly caters to customers looking for affordable and trendy items; that is, fast-moving consumer goods. The company emphasizes a quick order process coupled with competitive prices aimed at value-conscious clientele in global markets. Carrying both brand-name and generic products, the company sources brand-name products through partnership arrangements with manufacturers and distributors, while generic products are purchased from wholesale distributors. The products shipped also use standard and fast-shipping, and the interface is customer-friendly, allowing ease of browsing and purchasing. The business model seems to combine dropshipping-with-direct-inventory-management. Although it carries a wider variety, it prides itself on being a one-stop convenient source for basic commodities and seasonal merchandising updates. Email support as well as an FAQ section are available, and all transactions are processed through standard payment gateways.