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23andMe is a biotechnology company that provides direct-to-consumer genetic testing services. It was founded in 2006 with a vision to help individuals understand their genetic information and its impact on their health, ancestry, and traits.The company offers various DNA testing kits that customers can purchase online. Once the kit is received, customers provide a saliva sample and return it to 23andMe for analysis. The company then uses advanced DNA sequencing technology to decipher the customer's genetic code.After analyzing the DNA sample, 23andMe provides detailed reports to customers on various aspects of their genetics. This includes information about their ancestry composition, genetic predispositions for certain health conditions or traits, carrier status for specific genetic disorders, and insights into inherited traits like hair color or taste preferences.In addition to individual reports, 23andMe also conducts research using customer data (if provided with consent) to better understand the connections between genetics and different diseases or traits. Customers have the option to participate in these research initiatives voluntarily.It's important to note that while 23andMe provides valuable information about an individual's genetics, it does not diagnose medical conditions nor offer medical advice. Instead, it aims to empower users with knowledge about their DNA so they can make more informed decisions regarding their health and well-being.Overall, 23andMe has gained popularity as one of the leading companies in direct-to-consumer genetic testing by making it accessible for individuals to explore their own genetic makeup through easy-to-understand reports.

The main products of 23andMe are DNA testing kits and health reports.