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11 Main is an online marketplace that was launched in 2014 by Alibaba Group, a Chinese multinational conglomerate. It was initially created as a platform for small and independent businesses to sell their products online. The platform aimed to provide a curated selection of unique and specialty items, including fashion, home decor, electronics, and more.However, in 2015, Alibaba announced that it would be closing down 11 Main due to the competitive nature of the e-commerce market in the United States. The decision was made to focus on other business ventures and prioritize resources accordingly.While 11 Main is no longer operational, Alibaba continues to be a major player in the global e-commerce industry through its flagship platforms such as Taobao and Tmall.
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