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BTL stands for Below the Line, which is a marketing strategy that focuses on direct communication and targeted advertising aimed at specific individuals or groups. It refers to promotional activities that are not mass media advertising but rather involve more personal and interactive forms of communication, such as direct mail, email marketing, social media marketing, point-of-sale displays, trade shows, and public relations.Below the Line strategies are often used to create a more personalized connection between a brand and its target audience. They aim to engage customers on an individual level and usually have a narrower scope compared to Above the Line (ATL) advertising methods like television or print advertisements.BTL activities can be highly effective in creating awareness, building brand loyalty, and generating leads or sales. They allow companies to directly reach out to their target audience with tailored messages and offers based on the specific preferences or characteristics of those individuals.Overall, BTL activities are an important part of a comprehensive marketing strategy as they complement ATL efforts by providing more personalized and focused communication channels.

Our main products at BTL include e-learning solutions, video conferencing systems, and virtual classroom platforms.